In a significant milestone for global cryptocurrency expansion, KuCoin has officially launched its fully licensed platform in Thailand, marking a strategic entry into the Southeast Asian market.
On April 23, KuCoin announced its collaboration with ERX Company Limited, which recently obtained a crypto exchange license from Thailand’s Securities and Exchange Commission (SEC). This partnership represents a critical step in KuCoin’s global growth strategy, enabling the exchange to offer regulated digital asset trading services in Thailand.
The rebranded KuCoin Thailand platform promises a unique blend of global trading infrastructure and localized market solutions. ERX CEO Att Tongyai Asavanund highlighted that KuCoin’s extensive global resources would enable tailored services specifically designed for the Thai market. Existing ERX users have been seamlessly migrated to the new platform, ensuring continuity and minimal disruption.
Accessibility remains a key focus, with users able to engage through the KuCoin TH app, available on both Android and iOS platforms. Henry Chen, Board Director at ERX, emphasized the company’s vision to establish a leading digital asset platform combining global perspectives with institutional-grade services and cutting-edge technology.
This launch positions KuCoin as the ninth cryptocurrency exchange licensed by the Thai SEC, joining an elite group of regulated platforms including Thai Digital Assets Exchange, Upbit, and Bitkub. The strategic move comes amid KuCoin’s ongoing global expansion efforts, despite facing regulatory challenges in markets like South Korea.
In 2024, KuCoin has demonstrated remarkable growth, expanding its user base to nearly 40 million globally. The exchange has seen remarkable adoption in Latin America and the Middle East, with trading volumes in the MENA region tripling and European markets experiencing a 144% surge.
Looking forward, KuCoin is not only focusing on the Thai market but also pursuing broader international expansion. The company is actively seeking a Markets in Crypto-Assets (MiCAR) license and has applied for regulatory approval in Austria, which would potentially unlock services across the European Union.
Additionally, KuCoin recently launched Ku Coin Pay, a payment platform enabling merchants to accept cryptocurrency transactions, further diversifying its service offerings and demonstrating a commitment to blockchain financial innovation.
The Thailand launch underscores KuCoin’s strategic approach to regulatory compliance and localized market entry, positioning the exchange as a forward-thinking player in the global cryptocurrency ecosystem.